About the Project
The Faculty of Creative and Cultural Industries at the University of Portsmouth are leading on a new project that will improve the employment rates of women from disadvantaged backgrounds by developing a range of digital tools and technologies that will be used to tackle the digital skills shortage that currently exists in the UK and France.
The project, known as PONToon (Partnership Opportunities using New Technologies fostering sOcial and ecOnomic inclusion), will target socially excluded women who are far removed from the labour market and who may face challenges such as single parenthood and mental health issues.
What does PONToon involve?
PONToon will focus on developing several digital tools that will help upskill women by improving their digital competencies and providing them with the necessary digital skills to access the labour market. The various tools will include virtual reality interviews, webinars and bespoke computer game experiences, where the game scenarios aim to engage and train users on basic and advanced ICT skills, social media usage and other
digital skills. These novel forms of training are often found to be more engaging and eective than traditional methods and will help socially excluded women gain the relevant employability skills needed to support their economic inclusion.
The tools will be co-created and developed by women who currently do not have access to digital technology. Through developing the tools they will learn additional skills on idea development, data creation and project management. The toolkit will then be shared with service providers, job centres and local authorities enabling them to offer a more engaging and complete training offer to women. Over the 3-and-a-half year lifetime of the project, the tools developed by PONToon will help train 1600 women with the aim of 400 participants returning to work as a direct result of this training.
Comments from the key partners
Commenting on the project’s approval Professor Joan Farrer, Associate Dean (Enterprise & Innovation) from the University of Portsmouth said: “Our world today is becoming increasingly reliant on digital technology. For a lot of disadvantaged women there is a lack of training available to help them understand and use this technology.
“By using cross-border expertise, this project will provide engaging ways of teaching women how to use this technology.This will mean that what may seem like small tasks, such as writing a CV or using Google maps to find an interview become easier. These skills will play an important role in helping these women find a job.”
Devon Mind is very proud to be one of the recipients of this funding, which will have a significant impact in our local communities.
PONToon will allow us to utilize advancements in the digital economy to support social cohesion and pilot new methods of learning and training. It will offer job creation, utilize heritage and demographic needs, and provide sustainable interventions which will bring communities closer together.